MARKETING IS AN INNOVATION?

My name is Trang and I am studying Innovation Management in Poznan University of Economics and Business. I want to share an idea about Marketing :)
From my point of view, Marketing needs to start from creative thinking. You have to "manage" the foundation of it. If your knowledge about Marketing is not good enough and adequate, you have to depend on its tools, formulas and so on. For example, you lean on Facebook and Youtube Channel to advertising your company/products. When they change, as a consequence, you have to follow them to adapt and "survive" in this dynamic market. So if you rely on on that changeable things, you will lose this battle.
However, if you know all basic things about Marketing, it won't a big problem when all these kind of tools and formula disappears. It just likes throwing a stone into the water. It will create waves then quickly turn to normal shape. If you lost this tool, you even could make a better one. If you lost all your tools you could invent a new platform.
To sum up, the development of marketing basically is changing of mind time to time. Tools, formulas or channels - even how incredible are they, still need to follow the foundation of marketing as a natural rule. :D